Promotional Items

This section documents some of the items Atari created to promote I, Robot.


Atari ran arcade game advertisement in video magazines at the time. This ad was taken from Electronic Games, Volume 2 Number 14, September 1984.

Promotional Flyer

Atari marketing created a very nice 4 page foldout promotional flyer for the game.

Game Poster

Back in the day Atari would make cool promotional posters for its coin-op games. The bottom of this poster included hints on gameplay, no doubt in hopes of clearing up some confusion surrounding the game. Very few of these posters survive today.


Talk about rare! I have no idea how many of these were actually made back in the day. At one point was selling reproductions printed from the original artwork films. Luckily I snagged one for myself!